Optimization of the marketing strategy for LECA

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Optimization of the marketing strategy for LECA

G.Unenbat

Optimization of the marketing strategy for LECA

Гишүүнчлэл

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Ulaanbaatar, the capital city of Mongolia, is still fighting against air pollution, which mainly comes from coal-burning stoves. To endure the cold winter days in Mongolia, every household needs a large number of heat sources to heat the apartments and houses. Unfortunately, due to our limited years of experience building constructions, we lack the experience in the field, which sometimes results in low-quality developments. Thus, we must fix the errors and inform the public of proper insulation technology, and marketing plays an important role in doing so. Moreover, most of the products are imported from abroad at a low price which hurts the Mongolian economy and domestic producers

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# Marketing# Business# Segmentation# strategies